Sunday, September 20, 2009

VISION TO VICTORY

Ronald Reagan had it; Governor Rick Perry has it. Do you have it?  If not, you'd better get it...so that others will get it.

Every election will be decided when the independents lean in. You want a clear landslide--but you'll win with 50.1% .  The right and the left will reliably remain loyal.  Always.  But the most recent presidential election differed from the 2000 presidential election simply because the independents leaned in a different direction.

Independents lean toward the most compelling vision, and then cast votes in the hope that the future will be better than the past. Ronald Reagan emerged at a time when America perceived that its President had yielded too much ground both at home (think Energy Crisis) and abroad (think Iranian Hostages). Ronald Reagan delivered confidence, growth, and patriotism to a nation that sorely needed it. Reagan successfully worked within his party and across party lines, ideological lines, and oceans.

More recently, Governor Rick Perry has skillfully guided Texas through the nation's economic turmoil. Education, entrepreneurship, clean energy, construction, and healthcare have all improved and prospered under his leadership. Texas' future looks equally bright under his continued leadership, because Governor Perry communicates his vision through actions that families and business leaders readily identify with and embrace.

Fear, negativity, and obstruction only have so much mileage. Name-calling and demagoguery provide red meat for pundits until the next news story comes along.  But families and business leaders look for tangible results and then vote accordingly.

Reagan and Perry, both smart leaders, have understood that the people (the voters) want to trust, identify with, and believe in their elected leaders. Their visions convey optimism without yielding values and principles. Both leaders could disagree with others without being disagreeable, both domestically and internationally.  Leading from a vision of growth, optimism and consensus-building, effective governance has followed.

TODAY'S QUESTION: How are YOU going to convey your PRINCIPLES and VALUES so that the deciding majority embraces your VISION?

Tuesday, August 25, 2009

HEALTH CARE: ANGELS AND DEMONS

The current multifaceted and very visible debate surrounding the proposed health care overhaul legislation provides us an excellent opportunity to further explore our theme of PRINCIPLED COMMUNICATION. If a fiscally responsible, market-based solution that reduces cost and reduces the number of uninsured American citizens is to prevail, then we shall all have to focus more upon what the sensible individuals (and their constituencies/organizations) on each size of the issue AGREE upon. We must all appeal to our better angels and defy the demons of doom if that solution is to emerge. Put aside petty partisanship and focus upon the basics.

1) America is a Pro-Life nation. The Declaration of Independence spoke of the "the separate and equal station to which...nature's God entitle them...We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life..." We would be hard-pressed to find a Christian, Jew, or Muslim who would condemn a stranger to death simply over economics. Thus, to be a pro-life nation, we must look beyond economics and recognize that access to health care is congruent with God's command many times over in the Bible to look out for the poor, the widows and the orphans.

2) Access to Health Care reduces costs associated with absenteeism. Some 85% of American citizens participate in a health care plan. Preventative care detects warning signs of early-stage disease, allowing for the timely application of lifestyle changes, medications, and medical technology to prolong life. Most employers provide access to health care plans because it is humane, but also because healthy employees show up for work more often, have higher morale, and manufacture/sell more products/services. Contrast that forethought with the obscene costs thrust upon private citizens and companies when uninsured individuals seek last-minute chronic care at America's emergency rooms. Like our grandmothers told us, an ounce of prevention is worth a pound of cure.

3) America is a free-market nation whose business ingenuity can overcome any challenge. Malicious slander and venomous lies won't attract stakeholders to the table. Whether applied to putting a man on the moon in less than a decade or curing cancer, our free market economy can often provide timely solutions to critical problems when dialogue is dignified. While government can certainly be a partner with private industry through appropriate legislation (i.e. the Interstate Highway System, NASA, Medicare, the Armed Forces, university research & development), government shouldn't be running the businesses themselves.

Thus,
  • Let's first acknowledge that all of God's children should have the opportunity to access health care as needed.
  • Then let us stop beating up on doctors, insurance companies, and employers, and instead invite all stakeholders to brainstorm and recognize their many points of agreement.
  • Finally, let the stakeholders, both public and private, work together without the venomous rhetoric to develop a market-based system that will allow (but not mandate) all American citizens to access affordable health care and the doctors/hospitals of their own choosing in a fiscally responsible manner.
Sometimes it's seems easier to digress into the demons and doomsayers, but our nation has always risen above (think Berlin Wall coming down) when all sides on an issue allowed their better angels to prevail. No one loses if the solution is God-inspired, pro-life, and market-based.

TODAY'S QUESTION: How do we reframe the dialogue surrounding a divisive issue to (1) increase consensus, and (2) to reduce non-essential cacophony, so that a majority will embrace our sensible solution?

Thursday, July 16, 2009

PRINCIPLED COMMUNICATION

Joe and his wife Martha were approaching a stop sign on their way home one evening. Having come to a complete stop, Joe looked both ways and was preparing to proceed through the intersection. Martha, also looking both ways from her passenger seat vantage point, saw what appeared to be a semi barreling down on the intersection from the right. She exclaimed to Joe, "Don't go yet! I don't think that vehicle coming the other way is going to stop." Joe calmly replied, "Martha, it's a four-way stop and I have the right of way," and proceeded into the intersection...

Joe was right...dead right in proceeding upon his principled conviction. Oftentimes we hold beliefs that we know are true for us, and perhaps are universally held truths across cultures (i.e. Thou shalt not kill). We can express and live out our convictions in a principled and respectful manner with moderation toward others.

When communicating to a diverse audience toward achieving that margin of victory, we should be able to comfortably express our personal conviction with a tone and volume appropriate to remove any doubt about our principles.

We begin to lose our margin of victory when, in an effort to demonstrate the moral strength of our character, we infuse our personal convictions with such tone, volume, and fervor so as to appear full of disdain, intolerant, extreme. For every citizen we may attract with such vitriol, we may lose two who previously leaned toward our core message.

Hold firmly and live out your personal and universal principles, but be mindful of how you are communicating the moral strength of your character to a diverse audience. We are a Big Tent, not a Big Top.

TODAY'S QUESTION: Are your principled communications conveying solutions to your audience's widely-held concerns, or narrowing the appeal of your message only to your existing base?

Wednesday, July 15, 2009

THE BIG TENT OR THE BIG TOP?

Nothing gets 24/7 cable news coverage like extremist acts or extremist rhetoric. The torching of a luxury vehicle dealership by an environmental terrorist group or the gruesome homicide of an abortion provider might garner huge "ratings" and attract a certain segment of the television-watching population. The margin of victory is subtler and more substantive.

There will certainly be times when we will effectively and appropriately employ the media catalyst of the "extreme" (yet lawful) event/rhetoric. But the vast majority of our time will be spent broadly communicating, through our sincere actions and rhetoric, our positive solutions to issues affecting a plurality of our citizens and businesses.

Conservative principles by their very nature are time-tested, transparent, and largely codified in the U.S. Constitution, our state Constitutions, and the laws that flow forth from those documents. Conservative principles have provided the guiding and moderating influence in our nation that has ushered in and fostered certainty, freedom, faith, and opportunity--even as society and technology have evolved.

So, let's leave the Big Top circus antics to the extremists and fringe groups to pander to the ratings-hungry media. And instead let us win the hearts and minds of all persons who value freedom, opportunity, the rule of law, and God--under the Big Tent of principled solutions.

TODAY'S QUESTION: Are YOU communicating your conservative ideals as positive solutions to widely-held concerns, or are YOU merely targeting specific issue groups?

Tuesday, July 14, 2009

THE MARGIN OF VICTORY

Bill and Bob had taken their families to the zoo one fine Sunday afternoon. While their wives had taken the children over to the ice cream stand, Bill and Bob stood admiring the lions in their natural habitat exhibit. The lions looked hungry, licking their chops in anticipation of the next feeding.

Suddenly one of the lions jumped over the enclosure from the rocky perch and landed on the concrete pedestrian walkway. Bill looked at Bob, terrified, and exclaimed, "Do you think you can outrun a hungry lion?" Bob replied smiling over his shoulder as he took off, "No, but I think I can outrun you."

Campaigns are won by a margin of victory, sometimes (as in the examples of Bush v. Gore and Franken v. Coleman) quite slim. But a victory is a victory nonetheless. At the pre-primary stage of many contests you will find a field of mostly well-meaning individuals committed to principles and ideals, and as the election cycle continues, those who are focused upon the "lion" begin to fade away. The contest ultimately ends when one individual remains statistically ahead of his/her final competitor(s), even if only fractionally so.

Every race of consequence will have its valiant heroes willing to stand entirely upon one or a few pungent issues that fan the passions of a core constituency. Much media attention may even be paid to the fervor. But as the last confetti and balloons fall, the man/woman who outran the lion is the individual who put forth the issues that propelled him/her beyond the fearful footfalls of the lion's prey, who only a few months before may have stood side-by-side peering into the lion's den. The electorate will judge which candidate put forth the critical solutions...with its hearts and minds [and feet] on election day.

TODAY'S QUESTION: Are YOU putting forth the critical solutions that address the issues and win the hearts and minds...or will the lion eat YOU?

Thursday, May 21, 2009

COMPROMISING POSITIONS

We may hear phrases like, "Go with the flow"..."Don't be so stubborn"..."Why do you always have to stick to your principles?"...and the like. What do YOU do when faced with that cajoling, thinly veiling the underlying implication that your position is too rigid and should be cast aside?

I do not pretend to say that which is a principle for you, a truth for you is absolutely a principle or a truth for me. Certainty, except in foundational matters, is in the eye of the beholder. But YOUR principles are your principles.

Trust your instincts. You can recognize the difference between a preference for which you will yield on occasion versus a bedrock principle for which you would lay down your life. Throughout life we are faced with tension from others (and occasionally from ourselves, our "inner demons") when the temptation to set aside that which is right for us appears to be getting in the way of what other options beckon.

He who pushes you to abandon that which you hold dear may simply mean well and want company on his journey. But beware the alternative, the insidious invitation designed to separate you from your principles. One might think of matters of faith, honor, chastity perhaps. Each of us knows in our hearts how we define those positions for which compromise is not an option we would choose.

Compromise should always remain an option for matters of mere preference. But do not fall victim to the urgings of the misguided or the miscreant, but instead hold true to your own uncompromising positions.

TODAY'S QUESTION: What ideals or truths are you unwilling to compromise?

Saturday, May 9, 2009

WIN BY LOSING

No, I haven't lost my mind. Like many of you, I enjoy my creature comforts and lifestyle perks. We live in challenging economic times full of societal upheaval. For many of us, the "rules" appear to have been broken. Good people are hurting, but instead of languishing in the pain of economic hardship, we collectively must strengthen the foundation upon which our lives have been constructed.

I am suggesting that you take a step away from your material world and close your eyes and imagine your world if your status symbols, titles, accolades and possessions were severely diminished or taken away from you.

Who would you be? Would you still be happy with yourself? Could you be? Certainly.

How would your friends and loved ones view you? Critical in that response would be the realization of who your real friends truly are. What about your spouse? Children? Parents? Would they still love you? Again, certainly.

Only you have the power to denigrate your personal power and potential to rebuild yourself. You spouse and children love you. Your intelligence and education, as well as your experiences, cannot be taken away from you. You must identify how much of your life you truly control. You must rewrite the rules while abiding by your integrity so that you can rise anew.

We often will not make critical changes in our lives until we are faced with crisis. Sometimes we can only win by losing.

TODAY'S QUESTION: If you lost every material possession and every mark of status, what would YOU be left with?