"But I never thought it was my style or the words I used...It was the content. I wasn't a great communicator, but I communicated great things, and they didn't spring full bloom from my brow, they came from the heart of a great nation - from our experience, our wisdom, and our belief in the principles that have guided us for two centuries. They called it the Reagan revolution. Well, I'll accept that, but for me it always seemed more like the great rediscovery...of our values and our common sense..."
- Ronald Reagan: Farewell Address, Oval Office, January 11, 1989
Values and common sense are not partisan themes, but instead represent intergenerational principles that nearly all Americans hold as self-evident. Recent elections have produced victories that transcended party affiliation and polling. New Jersey's Chris Christie, Virginia's Bob McDonnell, and Massachusett's Scott Brown succeeded in communicating American values and common sense in a manner easily understood and rewarded by their respective electorates. Florida's Marco Rubio and Michigan's Mike Cox are likewise engaging in constructive, solution-oriented campaigns in 2010.
Each of these leaders has well understood that burdensome issues met with well-reasoned solutions may be communicated without partisan rancor so that a greater percentage of family men and women can intelligently discern and decide whom to elect as a leader.
As leaders and advisors of leaders, we must spend less time doling out red meat speeches to our loyal perennial base, and devote more of our time listening to, researching, and developing comprehensive solutions to challenges facing Independents and those outside of our traditional party tent. If we fail to constructively address a broader range of concerns than those that have served as solid sound bites, then we will find the 2010 election cycle underwhelming.
Not every issue must be met with "us-versus-them" rhetoric. As leaders we must be willing to identify issues that are currently garnering support for our opponents and develop competitive, cost-effective and realistic solutions that provide real choices to attract Independent voters whose loyalties are to values and common sense...not to elephants and donkeys. Or you cleave to base-pleasing positions largely ignored by Independents and lose the increasingly Independent electorate to an opponent willing to provide those solutions.
Principles of values and common sense must always undergird our policies, but the needs of our electorate and of our nation at large must always guide the comprehensive solutions that spring forth from our policies.
TODAY'S QUESTION: Will you be leading a diverse electorate to victory and real family-focused solutions in that "shining city upon a hill", or will you be simply preaching to the choir in sound bites?
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